Had tea with Team Vichy for their Ideal White range. Thank you Sugar (Elaine) for bringing me along!
I am so so so going to miss her when she is in confinement 🙁
Anyway, the launch was for their New Ideal White which boosts the skin metabolism to reach fairer skin.
Like any part of our body, metabolism starts to deteriorates as we age. And when the metabolism slows down, cell repair = skin repair and collagen production slows down as well. The damage can be irreversible or reversible. Dark spots, dull or yellow skin tone can also surface.
Vichy Ideal White to the rescue!!! The scientist investigated on the mechanisms of pigmentation disorders and found out that the cause of it was the metabolic flow of melanin. 3 stages to take note:
1) Melanin production
2) Melanin diffusion
3) Melanin expulsion
In a nut shell, if your cells are loaded with melanin, dark spots will be more visible and it can worsen the effects of pigmentation.
And what does Ideal White do? The new Metabolic Whitening complex works well with the 3 stages natural life cycle while targeting the other influencers of pigmentation disorders.
The complex is made up of:
– PhE-Resorcinol: Powerful whitening agent. Lighten pigment blotches, imperfections and even out skin tone
– Ellagic Avid: Antioxidant, whitening. anti-pollution and anti-inflammatory agent. Defend skin against sun.
– Adenosine: Anti-aging and whitening.
– LHA: Exfoliation, increase skin renewal, aids in desquamation by accelerating the expulsion of melanin from the skin. Smooths and refines skin.
What can you find in this range?
Left to right:
Ideal White Whitening Re-Plumping Gel Cream ($59)
Ideal White Meta-Whitening Essence ($85)
Ideal White Brightening Deep Cleansing Foam ($39)
Idea White Anti-Sun Spots Daily Ultra Block ($49). Comes in purple as well for dull skin.
Left to right:
Ideal White Meta-Whitening Cosmetic Water ($39)
Ideal White Eyes Deep Whitening Illuminating Concentrate ($65)
Ideal White Meta-Whitening Emulsion ($59)
I have yet to try all the products yet but I am hoping to do a review on them soon.
Some of my current take of the products so far, they are pleasantly scented. I can’t describe what do they smell like but I pretty much like the scent of it.
The essence kind of a cream base but it has a watery texture and nowhere near greasy.
The Ideal White Whitening Re-Plumping Gel Cream was one of my favourite that afternoon because I love gelish products. It doesn’t look too rich for my skin to cause any breakout and offers whole day hydration and flawless luminosity.
Happy ladies all thanks to Team Vichy!
The range will be available in Derma Center (Westgate), Guardian and Unity from March 2015 onwards. However…. as they are Watsons exclusive for the first few weeks, you can already find them in selected Watsons!
Fairer skin… Who doesn’t want it?
