Kate Tokyo Spring/Summer 2014

Japan’s Number 1 Makeup Brand, KATE, is now known as KATE TOKYO. This is a tribute to it’s birthplace of Tokyo. KATE’s motto was “no more rules” in the world of make up – there is no limit and no guidelines to being stylish.

Now, in addition to its new name, KATE TOKYO also embraces its unique Japanese identity with its choice of spokes-model Japanese actress, Meisa Kuroki. For Spring/Summer 2014, KATE will be launching 11 products, featuring the hero KATE SPOTLIGHTING SHADOW.

There are available in five colors and are retailing at $27 each.

The eyeshadow contains pure Light Reflection Pearl Powder. When they are combined with a perfectly calculated oil solution, the oil-pearl formula will give off a sophiscated and unprecedented radiance for a glamorous look.

As compared to regular pearl powder eyeshadow, the light reflection pearl powder will give a shine with high translucency that creates lustrous captivating eyes with the radiance of clear spotlights.

These palettes also do great for beginners because all palette comes with “instructions”.

Look closer and you will be able to see the purpose of each colour. Before applying makeup, the most important thing is the make up base. The same for the eye too. Start off with the base colour and spread the shade over the ENTIRE eyelid – do not worry about it being too overpowering because the base color is usually the lightest.

Note: Always start off with the lightest shade to the darkest, followed by the Glossy Light to complete the look. If you’re intending to try out the KATE TOKYO’s palette, it’s Base Color > Medium Color > Dark Color > Glossy Light.

Some people likes puffy eyes, or rather, aegyo sal which describes the bags of fat under the eyes. You can also apply some of the Base Colour of the spotlighting shadow to create a more girly look.

I used the pink palette for the eye makeup below.

Although it may have pearl powder inside, but it can still create a natural day look. Japanese people quite like pearl shades and this is probably why all the shades are pearly. Take a look of the actual over all. The eyes look more define and I received quite a few compliments for the eye makeup that day!

The shine lasted me for an entire day of work. Value for money! $27 for an all-in-one palette!

Other new products include a new colour for KATE COLORCIOUS DIAMOND, KATE EYEBROW COLOR N, LIMITED EDITION KATE SUPER SHARE LINER S, KATE QUICK REMAKE LIQUID, KATE HIGH GRADE COVER POWDER AND KATE MINERAL LOOSE FOUNDATION.

I wanna try their Cover Powder next!

The collection is available from May 2014 at selected Guardian Pharmacy, OG, John Little, Nishino Pharmacy, Sasa Cosmetics and Watsons.

For more information, please visit: https://www.facebook.com/katecosmetics.sg

KATE Spring Summer 2013 Collection

I love love love love to try out new make ups or colors!

And have you already seen KATE Spring Summer 2013 Collection in stores yet? I have!!The launch was held few weeks ago and yes, a picture with my favorite bloggers again 🙂

KATE, when we talk about KATE, the first colour that comes to my mind is black. Yes, and so were their flowers. Black and Gold, what a bold and classy combination.

The eyeshadow – Goldish Eyes is retailing at $27 per palette.

As you can see, it comes in 4 shades. I was given the one with blue eye shadow. Each set comes with Soft beige and Deep Brown.

Soft beige – A highlighter for the whole eyelid
Deep brown – Emphasizes the contours of the eyes.

The shimmers creates a look suitable for dinner or date. And do not worry about the colour as it is not as intense as you see in the picture. It was probably due to the lightings that made the gold look darker.

Other than the eye shadows, they have also Shiny Eyelid Liner ($20.50), Mat Black Gel Eyeliner ($25.50), Lash Extension Mascara ($25.50) and Brightening Makeup Base ($20.50).

As the name says, the mascara gave a lengthening effect on your lashes. If you are looking at volumizing, this is definitely not the choice for you. The mascara gives a more natural look than a dramatic look.

KATE Concealing Cover Powder Foundation is available at $34 and its casing at $14.50.

KATE Brightening Makeup Base can hide all the flaws that are easily visible on your face (like your pores and wrinkles *that is if you have any*).

When it comes to eyeliner, pencil eyeliner is DEFINITELY out for me because it smudge way too easily on my face, and I am a regular liquid eyeliner user. Hence, applying gel eyeliner would be a little hard for me but gel eyeliner is famous for staying in place (SMUDGE-FREE) even after a whole day.

Eyeliner need not necessary be applied to the upper eyelid but the bottom eyelid as well.

I am not sure if you can see it in this picture but focus on the left face, bottom eyelid. The liner was only applied halfway instead of the whole stretch because I didn’t want it to be too loud.

Very useful for people who are into the Korean/Japanese look!

The collection is available in BHG, Guardian Pharmacy, Watsons, SASA and other leading departmental stores from May 2013 onwards.