Kate Tokyo Spring/Summer 2014

Japan’s Number 1 Makeup Brand, KATE, is now known as KATE TOKYO. This is a tribute to it’s birthplace of Tokyo. KATE’s motto was “no more rules” in the world of make up – there is no limit and no guidelines to being stylish.

Now, in addition to its new name, KATE TOKYO also embraces its unique Japanese identity with its choice of spokes-model Japanese actress, Meisa Kuroki. For Spring/Summer 2014, KATE will be launching 11 products, featuring the hero KATE SPOTLIGHTING SHADOW.

There are available in five colors and are retailing at $27 each.

The eyeshadow contains pure Light Reflection Pearl Powder. When they are combined with a perfectly calculated oil solution, the oil-pearl formula will give off a sophiscated and unprecedented radiance for a glamorous look.

As compared to regular pearl powder eyeshadow, the light reflection pearl powder will give a shine with high translucency that creates lustrous captivating eyes with the radiance of clear spotlights.

These palettes also do great for beginners because all palette comes with “instructions”.

Look closer and you will be able to see the purpose of each colour. Before applying makeup, the most important thing is the make up base. The same for the eye too. Start off with the base colour and spread the shade over the ENTIRE eyelid – do not worry about it being too overpowering because the base color is usually the lightest.

Note: Always start off with the lightest shade to the darkest, followed by the Glossy Light to complete the look. If you’re intending to try out the KATE TOKYO’s palette, it’s Base Color > Medium Color > Dark Color > Glossy Light.

Some people likes puffy eyes, or rather, aegyo sal which describes the bags of fat under the eyes. You can also apply some of the Base Colour of the spotlighting shadow to create a more girly look.

I used the pink palette for the eye makeup below.

Although it may have pearl powder inside, but it can still create a natural day look. Japanese people quite like pearl shades and this is probably why all the shades are pearly. Take a look of the actual over all. The eyes look more define and I received quite a few compliments for the eye makeup that day!

The shine lasted me for an entire day of work. Value for money! $27 for an all-in-one palette!

Other new products include a new colour for KATE COLORCIOUS DIAMOND, KATE EYEBROW COLOR N, LIMITED EDITION KATE SUPER SHARE LINER S, KATE QUICK REMAKE LIQUID, KATE HIGH GRADE COVER POWDER AND KATE MINERAL LOOSE FOUNDATION.

I wanna try their Cover Powder next!

The collection is available from May 2014 at selected Guardian Pharmacy, OG, John Little, Nishino Pharmacy, Sasa Cosmetics and Watsons.

For more information, please visit: https://www.facebook.com/katecosmetics.sg