Some say, the blogging industry is dying because there are a lot of influencers out there on Instagram. Really?
I prefer to think otherwise. If a lot of bloggers are turning to Instagrammers, then the value of bloggers should be going up now that there are lesser.
Who reads the blog nowadays? – You may ask.
But if you are interested in some skincare, movies or games, do you google? And where do reviews come from? Articles and blogs.
Google does not lead you to micro-blogging site like Instagram. As much as I love Instagram, I still turn to blogs for reviews. I google about the product that I am buying – be it a phone, sunblock or eating-places.
I feel blessed because I have never given up on blogging and I do have a neat statistics every month. Neat enough for me to tell the brands that engage me at least. Neat enough to let me feel that “Phew, people are still reading my blog. I have to continue to blog.”
Honestly, you need the passion to keep a blog alive because it requires A LOT of time and effort.
Instagram, on the other hand, requires effort in taking nice photos as well. It works well for campaign awareness for that short period of time or when you need to do a mass shoutout.
People who are famous on Instagram may not have high stats and people who have little followers may fare better with their blog.
So what’s your take?
Food for thought: Can blogs be replaced by Instagram?
Say: Blogs VS Instagram / Social Media Shoutouts
