I am sure you guys are familiar with the H&M of the retail fashion industry. My question is: Do you know the H&M equivalent of the music world? Or to be exact, the ear plugs world!
If you aren’t aware, this chapter is one not to be missed as #jamesnmaybel recently attended the launch of the ‘H&M of ear plugs’ @ the beautiful Boutique hotel, Klapsons and that is none other than Stockholm.
To those who are unaware of this brand, is a Swedish brand born in 2011 and has successfully reached global success by transforming headphones and mobile accessories into fashion accessories. Their foothold around the world with 6.000 shops in 70+ countries worldwide is a testament to their resounding success (for more info, pls visit happyplugs.com) ! Now, who says Tech and fashion can’t go hand in hand, side by side.
This launch was more than just creating awareness of as a ear plug brand. It was also to proudly introduce its new flagship products – & , both of which are wireless speakers that fuse state-of-the-art technology and minimalistic Swedish design with the ability to personalize your speakers with the latest fashions and interior design trends!
Too profound to understand? No worries let these pictures below tell you the fashion story of a thousand words then..
Let’s just say your house is filled with marble tiling. This is how fits in perfectly.
Next, now let’s say now you want to bring your from your marble-tiled home to your friends’ house that has a traditional black-white-gold interior. How can fit in?
Simple, just one action: Change the grill to a Gold one!
Now, let’s play a game call “Spot the Happy Plugs”!
Don’t you think it blend in so well, you have a hard time figuring where the is situated at the first glance?!
In the good spirit of customization, has launched not 1, 2 but 18 new exchangeable grills.
What this means to the fashion-conscious consumers is you have a speaker that can not only suit your mood, personality, style but also the interior of your home! Cool, isn’t it!
With the fashion part answered! I believe your next question is how about its functionality and sound quality right?!
The is definitely not a ‘Got Looks but No Quality’ speaker. From my experience of hearing the sound during its launch, the sounds produced from the speaker sure have a good balance of clarity, treble & bass to deliver that wonderful music hearing experience you yearn for. Furthermore, both the & are equipped with built-in microphone which allow it to function as a conference speaker and speakerphone. The battery also has a lifespan of up to 14.5 hours with the extra feature of an emergency power bank, allowing for smart phone charging at any location or on-the-go! As such, you can have a peace of mind the music won’t die off on you anytime of the day! (For more information, visit www.soundpiece.sg )
For the pricing, the & are retailing at $329 and $139 respectively. Each speaker comes with the Signature Black grill and new exchangeable grills are available in the same colours and styles as the existing design portfolio.
Speakers aren’t the only item they carry. Now, let me amaze you with their other fashionable tech accessories.
They have earphones (In-Ear & Earbud) & cables
I am so in love with them especially the Rose Gold-colored ones! I like the fact that they made it so luxurious- looking with the metallic exterior.
If you think the metallic design is seeking too much attention and prefer something funkier, you can always fall back on their ‘Camouflage’ design (below)
Whatever I showed here is just a small portion of interminable collection of fashionable tech accessories!
If you are keen to see more or maybe even ready to own your first Sound Piece, visit the Atlas E-store or the selected resellers island-wide.
