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American Eagle Outfitters Soaring its way to Singapore @ Vivocity B1
The logo of an Eagle will take on a very different meaning in Vivocity from the 19th June 2015 onwards as it marks the official opening of the long-awaited American’s favourite Jeans brand, American Eagle Outfitters (AEO)! To be more specfic, the ‘Eagle’ will be making its grand landing at the newly-expanded Basement one of Vivocity. The First AEO Boutique spans a great area of approximately 4,000 square feet making it one of the biggest & most noticable anchor tenants in Vivocity. The KEY idea surrounding AEO’s concept is all about ‘Vivaciousness, Optimism, Energetic & Carefree“, qualities very much displayed by those between 15 to 24 years old. Media Preview Party / Official Launch As a prelude to their…