Happy Birthday Clarks!!
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This is one brand that goes a lonnnnng way back with me. Even as an adolescent, I was already exposed to it at home. Simply because there is always one on the shoe rack which belongs to my Dad. This is one of the few brands he firmly stood by throughout my childhood days: Clarks! To some, they may remember it as the original inventor of the iconic Desert Boot!
Despite its ubiquitous presence around my house, I have never actually own one myself. To me, it came across as a matured menswear. This stereotype was finally shattered on the day the both of us attended the Official launch of Clarks’ C7+ concept store in Ion Orchard as part of its 190th Birthday Celebration!
Firstly, Happy 190th Birthday, Clarks!! What a significant milestone to be proud of!
Right at the entrance of the C7+ concept shop lies this BIG board where we pen down our sincere wishes!
One wefie of us to commemorate this significant milestone for Clarks!
Believe it or not, this C7+ concept shop is the FIRST of its kind NOT JUST in Singapore but the whole of Southeast Asia! I am so glad to be born in Singapore for this! Haha! Well, I believe my dad have the same sentiments. Lol! ><
The shoes especially those Autumn/Winter 2015 Collection were definitely the highlight of the evening but they NOT the only highlight of the shop!
Let’s not forget about the shop concept and decorations! Everything from furniture and fittings to wallpapers and floorings in the C7+ concept store is carefully curated to recreate the natural and “homely” feel while at the same time, draws the consumer back to Clarks’ 190 years of shoe-making history and rich heritage.
Clarks have a good range of women collection ranging from statement style to timeless simplicity. Their A/W collection this year comprise of Junelle Polly a sports influenced runner and Image Dazzle, a flattering stripy square-toe sandal.
But what truly caught M’s eyes was the Anniston Vale range (below)! Most recognizable within the store for its pointed toe, tasselled loafer design and striking color! This range uses a cleated sole to introduce a hint of on-trend sports styling and a combination of color and material to deliver truly versatile style!
And more loafers!
Speaking of spoilt for choices, ladies….
‘Design‘ wasn’t the only factor being spoilt for choices. The Colour Palettes as well!
Notice the color palattes for the ladies collection ticks all the autumn/winter boxes and sees classics like black, tan and navy contrasting with everything from Ink Green and Deep Lagoon to Purple grey!
Now onto the Autumn/Winter Collection 2015 for the Guys!
This season, the launches include the Arton Walk, Dargo Rise, Newkirk Plain, Javan Walk & Faulkner Rise. As much as they holds different design, one key similarity they share is their Intricate detailing such as chalk white stitching and oversized commando sole patterns that help in the reimagining of high tops, Derbys and toe capped boots.
Showcasing my TOP TWO picks within the C7+ Concept store that night! Don’t they just make the PERFECT wardrobe essentials for Men this Autumn Winter 2015! <3
So down to the critical question: ‘What did the both of us wear to the event that night?’
Hence let me do a quick rewind to share the ‘behind the scene’ of how we got our shoes: Thank you to the sweet & generous team of Clarks whom kindly proposed to do a COUPLE Collaboration with us! We were sponsored one pair of Clarks each!
Boy, I was over the moon while M was obviously also super delighted when she get to pick a pair of shoe of her choice being the picky one!! And so, a day before the event, we were invited for a private fitting session to pick the shoe which we will be wearing for our IG shoot and the actual event.
It was a tough choice! Because they are all equally comfortable and good-looking! I wish I could just buy down the whole shop and use it as my own personal wardrobe for the whole year! Not to mention, I could share it with my Dad who is obviously a big fan of Clark shoes!
From this picture, you can see apparently I was apparently incomparable to the striking Anniston Vale Clark shoes on her feet! Those eyes of hers totally glued to the shoes Loh!!! Argh! But this one, I lose willingly because I myself was also attracted to my own pick!
So in the end, what did we pick?
Too Bad for my dear girl! But very kind of her to give up her ‘Love at first sight’ for this couple collaboration. Well, she picks one which resembled mine in the material and color palettes!
So here we are in the Classics!
Clarks’ Couple of the Month, Maybe? ><
A selfie of M in her FIRST pair of Clarks! Comfortable? Just look at that face which tells it all. Lol!
Me? Apparently, I can’t to see that all envious face from my Dad! haha! jk!
Nonetheless, I am someone who like to wear corporate wear that deviates from the conventionality of black, white and grey. My colleagues and co-worker around me knows that I am an advocate of fun, bold executive wear which plays around with bright complimentary colors!
Clarks has revolutionized its brand name and modernize its shoe ‘flavor’ such that it can perfectly match the kind of outfits I usually wear on a daily basis (as shown below)!
Thank you Clarks and The Good Folks for taking such good care of our sole and the invitation to the Grand Opening of their FIRST C7+ Concept store in Southeast Asia! Now, there is ONE more strong reason to hang around ION Orchard during the weekends!
